[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.popako.sk\/skuska-pre-obchodnika-tri-otazky-ktore-si-kazdy-musi-polozit\/#Article","mainEntityOfPage":"https:\/\/www.popako.sk\/skuska-pre-obchodnika-tri-otazky-ktore-si-kazdy-musi-polozit\/","headline":"Sk\u00fa\u0161ka pre obchodn\u00edka: tri ot\u00e1zky, ktor\u00e9 si ka\u017ed\u00fd mus\u00ed polo\u017ei\u0165","name":"Sk\u00fa\u0161ka pre obchodn\u00edka: tri ot\u00e1zky, ktor\u00e9 si ka\u017ed\u00fd mus\u00ed polo\u017ei\u0165","description":"Ka\u017ed\u00e1 firma, ktor\u00e1 chce podnika\u0165 na \u00farovni a by\u0165 aj ziskov\u00e1, mus\u00ed ma\u0165 v prvom rade dobr\u00e9ho mana\u017e\u00e9ra pre strat\u00e9giu, […]","datePublished":"2018-11-18","dateModified":"2023-04-25","author":{"@type":"Person","@id":"https:\/\/www.popako.sk\/author\/#Person","name":"","url":"https:\/\/www.popako.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/614460c3109f6ef46730ae87c5e2be623f574940fabcec1214dc0d8d5af688cf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/614460c3109f6ef46730ae87c5e2be623f574940fabcec1214dc0d8d5af688cf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"popako.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.popako.sk\/wp-content\/uploads\/img_a293883_w16628_t1543333110.jpg","url":"https:\/\/www.popako.sk\/wp-content\/uploads\/img_a293883_w16628_t1543333110.jpg","height":0,"width":0},"url":"https:\/\/www.popako.sk\/skuska-pre-obchodnika-tri-otazky-ktore-si-kazdy-musi-polozit\/","wordCount":424,"articleBody":"Ka\u017ed\u00e1 firma, ktor\u00e1 chce podnika\u0165 na \u00farovni a by\u0165 aj ziskov\u00e1, mus\u00ed ma\u0165 v prvom rade dobr\u00e9ho mana\u017e\u00e9ra pre strat\u00e9giu, ktor\u00fd je schopn\u00fd stanovi\u0165 ciele firmy, sp\u00f4sob ako zar\u00e1ba\u0165 a aj to dosiahnu\u0165. Spolo\u010dnos\u0165, ktor\u00e1 toto sp\u013a\u0148a, m\u00e1 v\u00e4\u010d\u0161iu \u0161ancu z\u00edska\u0165 si na svoju stranu zahrani\u010dn\u00fd kapit\u00e1l a pritiahnu\u0165 investorov. Ak nechcete, aby va\u0161a firma pre\u017e\u00edvala zo d\u0148a na de\u0148, je na\u010daseodpoveda\u0165 si na tieto tri ot\u00e1zky.Ak\u00ed s\u00fa va\u0161i z\u00e1kazn\u00edci a ko\u013eko v\u00e1s stoja? Firma by mala fungova\u0165 a zar\u00e1ba\u0165 peniaze, no na z\u00edskanie klienta s\u00fa potrebn\u00e9 vstupn\u00e9 invest\u00edcie. Treba ich pril\u00e1ka\u0165, teda nat\u00edska sa ot\u00e1zka, ko\u013eko v\u00e1s bude st\u00e1\u0165 ka\u017ed\u00fd n\u00e1kup. To zist\u00edte, ak si vypo\u010d\u00edtate n\u00e1klady na z\u00edskanie z\u00e1kazn\u00edkov, ktor\u00e9 sa skladaj\u00fa z kumulat\u00edvnych predajn\u00fdch a marketingov\u00fdch n\u00e1kladov. Pri snahe zn\u00ed\u017eenia vplyvu sez\u00f3nnosti po\u010d\u00edtajte rad\u0161ej ro\u010dne a \u00fadaj, ktor\u00fd dostanete, porovnajte s pr\u00edjmom \u017eivotaschopnosti v\u00e1\u0161ho obchodn\u00e9ho modelu. Je nutn\u00e9 sledova\u0165 metriku a udr\u017eiava\u0165 ju dynamick\u00fa, preto\u017ee rast\u00faca konkurencia sp\u00f4sob\u00ed zvy\u0161ovanie n\u00e1kladov na pril\u00e1kanie nov\u00fdch z\u00e1kazn\u00edkov.Ko\u013eko v\u00e1m klient \u201ezarob\u00ed\u201c? \u00dadaj, ko\u013eko v\u00e1m je schopn\u00fd klient zarobi\u0165, je dobr\u00fdm ukazovate\u013eom schopnosti spolo\u010dnosti pred\u00e1va\u0165 slu\u017eby \u010di tovary. Tak\u017ee tu s\u00fa namieste ot\u00e1zky: viete, ako urobi\u0165 kr\u00ed\u017eov\u00fd predaj, predpredaj \u010di rozv\u00edja\u0165 programy pre spolupr\u00e1cu? M\u00e1te preh\u013ead o tom, z ktor\u00fdch produktov m\u00e1te najvy\u0161\u0161ie pr\u00edjmy, ako vyzer\u00e1 sortimentov\u00e1 matica alebo ktor\u00e9 v\u00fdrobky s\u00fa vhodn\u00e9 na predpredaj? Ko\u013ekokr\u00e1t sa k v\u00e1m z\u00e1kazn\u00edk vr\u00e1ti? \u017divotn\u00fa hodnotu z\u00e1kazn\u00edka m\u00f4\u017eete vypo\u010d\u00edta\u0165 vtedy, ak m\u00e1te preh\u013ead, ko\u013eko kr\u00e1t sa k v\u00e1m z\u00e1kazn\u00edk vr\u00e1ti, pri\u010dom ide o celkov\u00fd zisk firmy, ktor\u00fd prich\u00e1dza po cel\u00fd \u010das spolupr\u00e1ce s klientom. Ist\u00fd americk\u00fd investor tvrd\u00ed, \u017ee v\u00e4\u010d\u0161ina firiem padne u\u017e v za\u010diatkoch, preto\u017ee n\u00e1klady na obstaranie z\u00e1kazn\u00edka preva\u017euj\u00fa nad ich \u017eivotnou hodnotou. Pri porovn\u00e1van\u00ed t\u00fdchto \u00fadajov pochop\u00edme d\u00f4vod celej situ\u00e1cie firmy. Z\u00e1kazn\u00edci sa vlastne v ka\u017edom pr\u00edpade vracaj\u00fa, ak s\u00fa s kvalitou produktu spokojn\u00ed a vyhovuje im aj seri\u00f3zny vz\u0165ah s pred\u00e1vaj\u00facim.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Sk\u00fa\u0161ka pre obchodn\u00edka: tri ot\u00e1zky, ktor\u00e9 si ka\u017ed\u00fd mus\u00ed polo\u017ei\u0165","item":"https:\/\/www.popako.sk\/skuska-pre-obchodnika-tri-otazky-ktore-si-kazdy-musi-polozit\/#breadcrumbitem"}]}]