[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.popako.sk\/estee-lauder-sa-snazi-vyhnut-zakladatelovi-znacky-starostlivosti-deciem\/#Article","mainEntityOfPage":"https:\/\/www.popako.sk\/estee-lauder-sa-snazi-vyhnut-zakladatelovi-znacky-starostlivosti-deciem\/","headline":"Est\u00e9e Lauder sa sna\u017e\u00ed vyhn\u00fa\u0165 zakladate\u013eovi zna\u010dky starostlivosti Deciem","name":"Est\u00e9e Lauder sa sna\u017e\u00ed vyhn\u00fa\u0165 zakladate\u013eovi zna\u010dky starostlivosti Deciem","description":"Pr\u00e1vny man\u00e9ver poch\u00e1dza po \u0161okovom vyhl\u00e1sen\u00ed p\u00e1na Truaxa, \u017ee obchody Deciem bud\u00fa do\u010dasne zatvoren\u00e9. Spolo\u010dnos\u0165 je najlep\u0161ie zn\u00e1ma svojou kultovou […]","datePublished":"2018-08-15","dateModified":"2023-04-25","author":{"@type":"Person","@id":"https:\/\/www.popako.sk\/author\/#Person","name":"","url":"https:\/\/www.popako.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/614460c3109f6ef46730ae87c5e2be623f574940fabcec1214dc0d8d5af688cf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/614460c3109f6ef46730ae87c5e2be623f574940fabcec1214dc0d8d5af688cf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"popako.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.popako.sk\/wp-content\/uploads\/img_a292077_w16475_t1539619999.jpg","url":"https:\/\/www.popako.sk\/wp-content\/uploads\/img_a292077_w16475_t1539619999.jpg","height":0,"width":0},"url":"https:\/\/www.popako.sk\/estee-lauder-sa-snazi-vyhnut-zakladatelovi-znacky-starostlivosti-deciem\/","wordCount":449,"articleBody":"Pr\u00e1vny man\u00e9ver poch\u00e1dza po \u0161okovom vyhl\u00e1sen\u00ed p\u00e1na Truaxa, \u017ee obchody Deciem bud\u00fa do\u010dasne zatvoren\u00e9. Spolo\u010dnos\u0165 je najlep\u0161ie zn\u00e1ma svojou kultovou l\u00edniou starostlivosti o poko\u017eku The Ordinary.Est\u00e9e Lauder sa sna\u017e\u00ed do\u010dasne nahradi\u0165 p\u00e1na Truaxe Nicola Kilner, gener\u00e1lny riadite\u013e spolo\u010dnosti Deciem.Po\u017eaduje tie\u017e odvolanie p\u00e1na Truaxeho z predstavenstva spolo\u010dnosti Deciem, ktor\u00e9 mu br\u00e1ni prij\u00edma\u0165 alebo vyp\u00fa\u0161\u0165a\u0165 zamestnancov a vyd\u00e1va\u0165 vyhl\u00e1senia na \u00fa\u010dtoch soci\u00e1lnych m\u00e9di\u00ed spolo\u010dnosti.\u010co je Deciem?\u00a0Deciem je spolo\u010dnos\u0165 zalo\u017een\u00e1 v roku 2013 v Toronte. Spolo\u010dnos\u0165, ktorej slogan je „abnorm\u00e1lna kozmetick\u00e1 spolo\u010dnos\u0165“, vlastn\u00ed viacero zna\u010diek zameran\u00fdch predov\u0161etk\u00fdm na starostlivos\u0165 o ple\u0165 a vlasy.Najpopul\u00e1rnej\u0161ia a najzn\u00e1mej\u0161ia je The Ordinary, l\u00edniov\u00e1 starostlivos\u0165 o ple\u0165, ktor\u00e1 pon\u00faka produkty naj\u010dastej\u0161ie spojen\u00e9 s drah\u00fdmi kr\u00e9mami a s\u00e9rom.V\u00e4\u010d\u0161ina produktov od The Ordinary, napr\u00edklad, st\u00e1la len p\u00e1r dol\u00e1rov a v\u010faka ponuke spolo\u010dnosti Deciem s\u00fa fan\u00fa\u0161ikovia fan\u00fa\u0161ikovia spokojn\u00ed.Bola pova\u017eovan\u00e1 za jednu z popredn\u00fdch zna\u010diek starostlivosti o ple\u0165 posledn\u00fdch rokov. Z\u00edskala kult\u00faru, mno\u017estvo ocenen\u00ed za kr\u00e1su a pozornos\u0165 ve\u013ek\u00fdch spolo\u010dnost\u00ed v odvetv\u00ed ako Est\u00e9e Lauder, ktor\u00e9 k\u00fapili podiel v roku 2017.\u010co je v poriadku pri tom, ako si urob\u00edte make-up vo vlaku?„To je to, \u010do \u017eeny potrebuj\u00fa“Obchodn\u00e9 \u0161tvrte Deciem vyrastali v Kanade, USA, Ve\u013ekej Brit\u00e1nii, Austr\u00e1lii a Ju\u017enej K\u00f3rei. Predpoklad\u00e1 sa, \u017ee v tomto roku pl\u00e1nuje predaj 300 mili\u00f3nov dol\u00e1rov (228 mili\u00f3nov libier).Kim Kardashian West vyhl\u00e1sil za fan\u00fa\u0161ik jedn\u00e9ho zo s\u00e9ri\u00ed s\u00e9riov\u00fdch retinoidov.\u010co sa deje v Decieme?\u00a0Roz\u0161irovanie spolo\u010dnosti Deciem bolo sp\u00f4soben\u00e9 \u010diasto\u010dne soci\u00e1lnymi m\u00e9diami, ktor\u00e9 sa rozprestierali okolo jeho obrovsky popul\u00e1rnej linky The Ordinary.Probl\u00e9m v\u0161ak za\u010dal, ke\u010f sa p\u00e1n Truaxe v janu\u00e1ri rozhodol prevzia\u0165 \u00fa\u010dty soci\u00e1lnych m\u00e9di\u00ed spolo\u010dnosti. Za\u010dal vysiela\u0165 osobn\u00e9 a niekedy aj bizarn\u00e9 spr\u00e1vy, \u010dasto sprev\u00e1dzan\u00e9 sk\u013eu\u010duj\u00facimi titulkami, m\u00e4t\u00face fan\u00fa\u0161ikov zna\u010dky.Ako sa telev\u00edzna teenagerka stal skuto\u010dn\u00fdm kr\u00e1\u013eomZna\u010dka Deciem zna\u010dky Skincare zatv\u00e1ra obchodyTaktie\u017e pou\u017e\u00edval soci\u00e1lnu platformu na to, aby verejne preru\u0161il vz\u0165ahy s spolupracovn\u00edkmi a vyl\u00fa\u010dil sa z online koment\u00e1torov.Potom pri\u0161la stre\u013eba pani Kilnerovej, ktor\u00fa op\u00e4\u0165 najal v j\u00fali, a rezign\u00e1ciu finan\u010dn\u00e9ho riadite\u013ea spolo\u010dnosti.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Est\u00e9e Lauder sa sna\u017e\u00ed vyhn\u00fa\u0165 zakladate\u013eovi zna\u010dky starostlivosti Deciem","item":"https:\/\/www.popako.sk\/estee-lauder-sa-snazi-vyhnut-zakladatelovi-znacky-starostlivosti-deciem\/#breadcrumbitem"}]}]